Desita Award is an International contest that connects the design and gelato universe. The ini- tiative aims to bring innovation and new value to the gelato sector offering the possibility to desi- gners and creatives to rethink the whole experiential process, both for the operator and customer, and to propose their idea to the market.
Mission is to e xplore the Gelato Shop relationship between design and tools usability, emerging technologies and functionality, starting from applying innovative approaches, systems or control interfaces, to exploring and re-designing the whole “gelato experience”, focusing even just on a small detail you think its time to improve.
Application Filing Requirements
Applicants must be between 18 and 35 years and can apply individually or in groups. In case of group applications the group leader will be the only contact for DESITA.
• Tools and Packaging: Design or redesign tools, objects, accessories, packaging, etc. in order to improve the functionality, the food preparing and/or the fruition experience from the service and/or customer standpoint.
• Interior & Interaction: Design or redesign of environments, furnishing elements, workstations, electronic devices/applications, digital devices, etc. that could improve the food preparation and/or fruition experience from the service and/or customer standpoint
• Food Design: Design or redesign effective solutions for food fruibility, new formats, storage elements, preservation and transportation, new materials, communication, etc. that could improve the food preparation and/or fruition experience from the service and/or customer standpoint.
Winner: 1.500 €
2° place: 1.000 €
3° place: 500 €