© umberto alesi . Pubblicata il 06 Luglio 2009.

The global competition is turning into a competition between urban systems: the ability to attract people with creative abilities has become the new battle ground on which we rely for opportunities to compete for a territorial system, no city can exclude itself from this match penalty exclusion from the global economy and the consequence of rapid decline, since today for businesses it is more important to find talented people than have the necessary raw materials. It is demonstrated that the creative class chooses to live in cities that can provide a high quality of life and that these factors outweigh those related to the availability of jobs, in fact the process began to reverse itself beginning at the end of 1800’s when migration took place toward companies. Today it is those companies that are moving towards the districts that focus on the creative class, to those cities, then, that were able to develop that complex of typical characteristics that distinguish a place and make it attractive. The city of Sundsvall has already identified precisely the elements to be developed and united them in the document “Urban Vision Sundsvall”: “the message is to plan the town for life and movement at all hours of the day and night.” With our project we want to make a contribution “for making the vision come true.”

© umberto alesi . Pubblicata il 06 Luglio 2009.