main entrance

© Pierfrancesco Cravel . Pubblicata il 19 Luglio 2009.

As the logo then, the project tries before to recompose in new way the elements of the traditional Islamic architecture both taking back forms of it or materials and unexpectedly reversing the traditional architectural codes of the minaret that, brought outside, it dissolves in the landscape strengthening the visual directions of the project, while the building has the tendency to become an ‘interior’ of a vast territorial system. Function of such a landscape is to protect from the asperities of the climate the precious client of Villamoda. This architecture to make contemporary is also a concept of density quite extraneous to the discipline. The structural elements are spaced out toward the gulf that has let each other want the not parallel architecture to the site. The inter-axe of the grey columns , increasing from left toward right allows the sight to open toward the gulf. This game of visual strengths is suggested by the landscape design, essential part of the architectural project, it suggests the reasons of such a design and it allows its gradual melting in the territory.

retail areas

© Pierfrancesco Cravel . Pubblicata il 19 Luglio 2009.

Monobrands retail area

© Pierfrancesco Cravel . Pubblicata il 19 Luglio 2009.

interior courtillard

© Pierfrancesco Cravel . Pubblicata il 19 Luglio 2009.

interiora

© Pierfrancesco Cravel . Pubblicata il 19 Luglio 2009.

art gallery

© Pierfrancesco Cravel . Pubblicata il 19 Luglio 2009.

restaurant

© Pierfrancesco Cravel . Pubblicata il 19 Luglio 2009.

outside lighting system

© Pierfrancesco Cravel . Pubblicata il 19 Luglio 2009.

front view

© Pierfrancesco Cravel . Pubblicata il 19 Luglio 2009.