D.I.F.C. Boulevard art exhibition

© Pierfrancesco Cravel . Pubblicata il 20 Luglio 2009.

Dubai, July 10th 2007

D.I.F.C. Boulevard art exhibition

© Pierfrancesco Cravel . Pubblicata il 20 Luglio 2009.

“We were looking for a mood that could generate an identity for linking art, fashion and contemporary way of life, in a 21st century metropolis extremely projected towards tomorrow and within a logical architecture that offers a new kind of performance and functionality consisting of offices and business forums, hotel and residential suites, retail, art and urban spaces.

D.I.F.C. Boulevard art exhibition

© Pierfrancesco Cravel . Pubblicata il 20 Luglio 2009.

What is needed is a new beginning that shuns useless invention. I wanted to renew the concept of our flagship store where fashion art and restaurants are all displayed in glass boxes, high glass cubes, resembling huge aquariums, by impressing a slight motion to such cubes.

D.I.F.C. Boulevard art exhibition

© Pierfrancesco Cravel . Pubblicata il 20 Luglio 2009.

The slight motion impressed to the cubes made me imagine a light coloured breeze that messes up things, giving its own order and direction and forcing the showcases, a fresh spring wind that may scramble Kristin Baker’s and Accardi’s works while caressing Pennone’s logs and Urs Fischer’s tree. An urban art without drama, without metaphysics, that we may need more while approaching obscure, distant and decadent goals.

D.I.F.C. Boulevard art exhibition

© Pierfrancesco Cravel . Pubblicata il 20 Luglio 2009.

Trying to give a lecture with measured ingenuity, we may say that while baroque was followed by neo-classicism, in the contemporary drama we don’t find a Sturm und Drang, but an April’s wind gently caressing us while we leave Palazzo Benzon where Jan Fabre was exhibited and steadily leads us to a continuous change of all the proposed installations.”

D.I.F.C. Boulevard art exhibition

© Pierfrancesco Cravel . Pubblicata il 20 Luglio 2009.

Majed Al Sabah and Pierfrancesco Cravel

D.I.F.C. Boulevard art exhibition

© Pierfrancesco Cravel . Pubblicata il 20 Luglio 2009.

D.I.F.C. Boulevard art exhibition

© Pierfrancesco Cravel . Pubblicata il 20 Luglio 2009.