© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.

The Store Concept

© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.

From injection moulded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design, elegance and innovation. The characteristics of the brands products and DNA are also evident in the interior design of the flagship store, designed by brand Creative Director and architect Rem D Koolhaas. The store is a “dark-shop” concept which means the store is completely dark in all areas other than those where the products are showcased and literally highlighted.

© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.

The most important and prominent element of the store design is the Wall of Light™, a computer-controlled LED wall which displays the United Nude products as a work of art encapsulated in geometric frames.

© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.

At the store opening in his hometown of Amsterdam, Creative Director Rem D Koolhaas reflected on the completion of the store design by saying “This opening is one of the proudest moments of United Nude this far. It completes the representation of the brand…”.

© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.

© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.

© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.

© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.

© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.

© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.

© United Nude

© Rem D. Koolhaas . Pubblicata il 04 Dicembre 2009.