© MTA Associati - Giancarlo De Carlo e Associati . Pubblicata il 05 Marzo 2010.

client/committente: Benetton Group

© MTA Associati - Giancarlo De Carlo e Associati . Pubblicata il 05 Marzo 2010.

period/periodo: 2009

© MTA Associati - Giancarlo De Carlo e Associati . Pubblicata il 05 Marzo 2010.

project/progetto: MTA Associati

© MTA Associati - Giancarlo De Carlo e Associati . Pubblicata il 05 Marzo 2010.

The building’s image has to be inspired by the context and by the way commercial and office spaces are used, by the relationship they establish with the public space, showing the intention to get different cultures closer to each other, while maintaining their own identity. In a country where provocation and images could become too strong a weapon, we strived to find a meeting point in using written text – in all its differences of type and expression.

© MTA Associati - Giancarlo De Carlo e Associati . Pubblicata il 05 Marzo 2010.