Novo Concept Store
Photo: Yael Pincus © www.pincusyael.com. All rights reserved. Courtesy by Studio 63 Architecture
© Studio 63 Architecture + Design . Pubblicata il 21 Novembre 2007.
Novo is a department store inside the Megabox building in Hong Kong. It is a 3000sqm space right in the heart of the store, It hosts 30 different brands all for young people.
Photo: Yael Pincus © www.pincusyael.com. All rights reserved. Courtesy by Studio 63 Architecture
© Studio 63 Architecture + Design . Pubblicata il 21 Novembre 2007.
Novo is the central area of the whole complex defined with its unique style of a membrane like ceiling that folds in the entire space. In the middle of the space there is the big opening where an installation of stainless steel tubes and light come down from the ceiling.
Photo: Yael Pincus © www.pincusyael.com. All rights reserved. Courtesy by Studio 63 Architecture
© Studio 63 Architecture + Design . Pubblicata il 21 Novembre 2007.
The red color is the main color being the color of the Novo brand. It appears from the organic shape cuts in the ceiling, walls and furniture.
Photo: Yael Pincus © www.pincusyael.com. All rights reserved. Courtesy by Studio 63 Architecture
© Studio 63 Architecture + Design . Pubblicata il 21 Novembre 2007.
The space is very young and dynamic with very advanced technologies. An interactive space with plasma screens, DVDs and CD players giving an easy access to download your favorite movie or music. There is also a space for events and concerts.
Photo: Yael Pincus © www.pincusyael.com. All rights reserved. Courtesy by Studio 63 Architecture
© Studio 63 Architecture + Design . Pubblicata il 21 Novembre 2007.
Novo is the beating heart of the Megabox complex.
Photo: Yael Pincus © www.pincusyael.com. All rights reserved. Courtesy by Studio 63 Architecture
© Studio 63 Architecture + Design . Pubblicata il 21 Novembre 2007.
Photo: Yael Pincus © www.pincusyael.com. All rights reserved. Courtesy by Studio 63 Architecture
© Studio 63 Architecture + Design . Pubblicata il 21 Novembre 2007.
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