Europaconcorsi

München, Germany - Progetto Realizzato - Marzo 2004
Hierl Architekten
Departmentstore, Benetton
Competition facade: 1. Price
591685134
Pubblicato il 22 Novembre 2006

The building at Kaufingerstraße 15, takes up an hybrid part in the pedestrian precinct: the buildings in the west of the premises are urban houses on parcels with an store front between two firewalls, the buildings in the east are large full-scale perimeter blocks with a continuing facade. The departmentstore between Fürstenfelder Straße and Färbergraben frames the transit between both structures. As a consequence, its facade has been developed from this hybrid part and according to this, built of several layers:

A neutral reinforced-concrete-frame-skeleton is filled with different elements. Therewith the building as an urban house is defined by the basic elements window and wall. The facade facing Kaufingerstraße is elaborated as a store-front with generous vitrification in the ground level and „showcases“ -shop windows coming out the facade – in the first floor. Above, a regular hole-facade develops, with changing printed half-opaque and transparent glass-sheets, which absorb the dimensions of the granulation of the surrounding facades.

The half-opaque window elements are silk-screen printed, by whichs textile texture the usage is referenced. Those window-elements lie deep in the reveals of the frames, veiling an revealing at the same time, while clear, transparent „showcases“ come out the reveals and on one hand allowing visibility to the pedestrian precinct, on the other hand allowing the usage of decoration and shop

window. The frontal aligned store-front becomes a spacially structure, which is an architectural reaction of the motion fluency on the pedestrian precinct.

The choice of the materials corresponds the elegance of the usage: the reinforced-concrete-frame-skeleton is disguised with light grounded natural stone and refers in material and colour to the continousness of the light urban facades of the pedestrian precinct; the window-elements and the reveal-clothing are made of bronze – the material of the residetial cities. Caused by the very tight dimensioned profiles, the facade appears light and elegant, and non the less because of their outrages behavior concerning patina, the materials are predestined for going further in history at this historical place.

Building owner: Bayerische Immobilien Gruppe

Building-planning: RKW, Rohde Kellermann Wawrowsky, Berlin

Entrepreneur Bilfinger Berger

Assistence: Annette Hafner, Lavinia Popescu (competition), Andrej Kratz, Carolin Semtner

Costs: KG 300/400 13.300.000 €, davon 1.760.000 € für die Fassade

Capogruppo
Hierl Architekten
Fotografie
Florian Holzherr
Dati tecnici
Cliente
Benetton
Dimensioni
Superficie lorda edificata
9570
Cubatura
41500
Immagini (7)
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Photo: Florian Holzherr - Images courtesy of Hierl Architekten
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Photo: Florian Holzherr - Images courtesy of Hierl Architekten
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Photo: Florian Holzherr - Images courtesy of Hierl Architekten
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Photo: Florian Holzherr - Images courtesy of Hierl Architekten
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Photo: Florian Holzherr - Images courtesy of Hierl Architekten
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Images courtesy of Hierl Architekten
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Images courtesy of Hierl Architekten