Photo by Agostino Osio. © OMA. Published on January 27, 2012.

For the 24-Hour Museum AMO reflects on the idea of the museum as a social laboratory, investigating different kinds of exhibition spaces and the rituals they frame: from classic 18th century museums to “propaganda machines” such as Hitler’s Haus der Kunst in Munich; from informal art storages to pristine white cubes; and, finally, to the commercialization of public museums.

Photo by Phil Meech. © OMA. Published on January 27, 2012.

Instead of one single type of exhibition space for the monumental modernist Palais d’Iena, AMO proposes three different moments: experimental, classic, informal. The result is a collage of spaces of diverse size and quality: an imaginary and ephemeral total museum that hosts the sequence of rituals unfolding through the 24 hours.

Photo by Agostino Osio. © OMA. Published on January 27, 2012.

1) Experimental and contemporary The biggest part of the installation. A monumental pink neon cage turns the main space into a psychedelic concrete and metal nave. It hosts the majority of Vezzoli “statues” and the private dinner.
2) Classic and Propagandistic The main concrete stair features one special statue with a background of three huge red curtains. For the cocktails.
3) Storage or “Salon des Refusés” Inspired by inaccessible but precious museum archives, and located in a hidden part of the ground floor, this is space will be used as a small scale disco. It’s accessible through layer of stretched green velvet, and it features imaginary relics of F. Vezzoli’s art. www.24hoursmuseum.com

Photo by Michael Becc Peccoz. © OMA. Published on January 27, 2012.

Photo by Phil Meech. © OMA. Published on January 27, 2012.

Photo by Agostino Osio. © OMA. Published on January 27, 2012.

Photo by Phil Meech. © OMA. Published on January 27, 2012.

Photo by Michael Becc Peccoz. © OMA. Published on January 27, 2012.

Photo by Agostino Osio. © OMA. Published on January 27, 2012.

Photo by Agostino Osio. © OMA. Published on January 27, 2012.

Photo by Michael Becc Peccoz. © OMA. Published on January 27, 2012.

© OMA . Published on January 27, 2012.

© OMA . Published on January 27, 2012.

© OMA . Published on January 27, 2012.