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Haro, Spain

Lopez De Heredia Winery

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The adage that from small beginnings many things may grow applies well to this project. The client came to us with the intention of designing a pavilion to contain an older pavilion that was discovered in their outhouses and been restored. It had been originally commissioned by the great-grandfather for the world fair exhibition in 1910.

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The new pavilion was to be exhibited at the Alimentaria Fair in Barcelona and afterwards relocated to the bodegas at Haro in Rioja. In time, this new pavilion would be replaced by a new extension of cultural buildings. As such, the new pavilion was a stepping-stone, a bridge between the past, present and future development of the bodegas.

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For us, the starting point was to jump into the future to determine how the present would evolve. We began this project with a series of studies exploring how the bodegas could evolve. Working backwards from these studies the pavilion began to emerge in tandem.

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The pavilion would house the past the old pavilion. Made from timber and designed in a fin-de-siecle style, the old pavilion became a jewel within the new container. Like a series of Russian dolls, the new pavilion itself was to be eventually housed within the new extension at the bodegas – making the new pavilion another layer.

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Proceeding with this onion analogy, various studies lead to a container developed in sectional cuts. The section distorts from a rectangle around the old pavilion to a distorted memory shape resembling a decanter. This was not an intentional end point, but once noticed it could not be ignored. We had designed a new bottle for an old wine!

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