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Torino (TO), Italia

TORINO XXIII WINTER UNIVERSIADE

Migliore+Servetto Architects, Italo Lupi — TORINO XXIII WINTER UNIVERSIADE

The project defines a new image of the city of Turin for 2007, characterized by a new colour, sulphur yellow. Inspired by the Look of the City of Olympic Turin, the project has created a series of interconnected episodes of great communicative power, through installations placed in the university district and the cultural areas of the city.

Migliore+Servetto Architects, Italo Lupi — TORINO XXIII WINTER UNIVERSIADE

The installations are characterized by the large metal elements with the constructive rigour typical of industrial semi-finished products, which are combined with the freer forms of the “Follies”: active structures made of light, movements and dynamic messages, featuring images that change between day and night.

Migliore+Servetto Architects, Italo Lupi — TORINO XXIII WINTER UNIVERSIADE

The graphic design centres on the elaboration of illustrations studied ad hoc, “icons” of the university sports genres, and the use of a contemporary lettering.

Migliore+Servetto Architects, Italo Lupi — TORINO XXIII WINTER UNIVERSIADE

Migliore+Servetto Architects, Italo Lupi — TORINO XXIII WINTER UNIVERSIADE

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