© kadawittfeldarchitektur . Pubblicata il 20 Giugno 2008.

The new adidas marketing and operations module „laces“ forms a bright white counterpart to the horizontal black volume of the adjacent Brand Center. The clear-cut building fits in the existing “World of Sports” campus, with the campus park floating into the interior space and turning into a semi-tempered plaza. The plaza forms the heart of the new building, acting as a forum and space for events. The office floors are organized around this central space, while offering views into the surrounding landscape of the Herzo-Base. Catwalks above the plaza connect the departments, offering a high degree of interaction. Almost like Laces they tie the building together, forming a multilayer workspace and visualising an atmosphere of creativity within the buliding.

© kadawittfeldarchitektur . Pubblicata il 20 Giugno 2008.

© kadawittfeldarchitektur . Pubblicata il 20 Giugno 2008.

© kadawittfeldarchitektur . Pubblicata il 20 Giugno 2008.

© kadawittfeldarchitektur . Pubblicata il 20 Giugno 2008.

© kadawittfeldarchitektur . Pubblicata il 20 Giugno 2008.

© kadawittfeldarchitektur . Pubblicata il 20 Giugno 2008.

© kadawittfeldarchitektur . Pubblicata il 20 Giugno 2008.