Herzogenaurach, Germany

ADBC adi dassler brand center

crystal: the heart of the corporate headquarters adidas

solitaire: a simple and clear construction becomes unique by its simplicity and consequently turns into the new centre of the campus. it imparts calm and aplomb.

timelessness: the solitaire asserts itself over decades, independent from future trends, and the material used, glass, guarantees the quality of its appearance for a long time span.

quality: solid coloured, black glass (parasol grey) – the special construction material is applied with a high quality of processing. it imparts calm and elegance.

lustre: when approaching, transparency and reflecting lustre begin to interplay – the depth of the building can be noticed.

dimension: 10.000sq metres of roofage, 12.000sq metres of floor space, 93.000cu metres of cubature, 50.000cu metres of excavation, 17.000cu metres of concrete, 1.400 tons of steel, 4.700 sq metres of glass, 108.000 m of data cables, etc.

performance: strong function, svelte infrastructure, sinewy construction

arena: the association of a stadium is synonymous to an eternal and continuously developing performance exhibition of sports.

working: 5.000 sq metres of multifunctional space (room height 6m) with a flexible grid of 24 units of 200 sq metres each – the total length of mobile partition walls: 580 m.

connection: the central corridor under the stands turns into a link between the arena, the meeting and the service rooms as well as the vertical spatial experience.

meeting: a refuge to the show in the arena: entrenched, beyond and still directly to be reached from the arena, – directly connected with the recreational area of the atrium.

walk of fame: the continuation of the tangential entrance – the depth of the building can be experienced. a voyage in time along the milestones of adidas commences.

technology: high-tech engineering achievements with low-tech components

wind peaks: at gusts of wind the damper remains stiff and operates as a bearing. it reduces loads pressing against the facade and allows its svelte construction.

expansion: the steel structure expands under temperature – the damper is compressed and no forces are lead into the façade.

shock absorbers: the application of simple, hydraulic dampers allows this sharp edged cube – 450 metres of a glass-only-façade without the integration of expansion profiles.

nodes: the load transfer of the roof girders rests on pillars which follow the façade. these inclined columns allow a vertical reinforcement of the construction at the same time.

entering: technology derived from the vehicle construction is adapted to a squared up main entrance: „the black crystal opens up when approaching“.

Europaconcorsi Beta

ADBC adi dassler brand center